SOCIAL STRATEGY & CAMPAIGNS

Social Media & Paid Advertising

Reach the right audience. Improve lead quality.

Traffic without qualified leads makes marketing spend harder to justify. We examine the offer, targeting, creative and landing page, then build campaigns around lead quality, conversion rates and acquisition cost.

Channels chosen for your audience

We recommend the platforms that fit your customers and objectives—not every platform by default.

Consistent Content

Create a repeatable system instead of isolated posts.

Content + paid campaigns

Connect social content, Meta Ads, TikTok Ads and Google Ads with relevant landing pages and follow-up.

Useful Reporting

Focus on meaningful engagement and inquiries, not vanity metrics.

WHAT WE DO

From a marketing review to campaigns that can be measured.

Marketing & Channel Assessment

Review your audience, positioning, existing channels, competitors, website journey and tracking to uncover where attention is being lost.

Content Planning

Plan content calendars, social posts, Reels, TikTok videos, Stories and platform-specific formats around real audience interests.

Campaign Creative

Develop paid-ad concepts, visuals, short-form videos, copy and creative variations that match the offer and platform.

Paid Ads: Meta, TikTok & Google

Plan and manage suitable Meta Ads (Facebook/Instagram), TikTok Ads and Google Ads campaigns, including objectives, audience or keyword targeting, creatives, budgets and testing. Ad spend is agreed separately.

Community & Response

Define how comments, messages and handoffs are handled where relevant.

Measurement

Set up or review conversion tracking where possible, then report on leads, cost per lead, campaign quality and useful next steps—not impressions alone.

HOW WE WORK

Understand the audience. Make every campaign count.

01

Define audience & offer

Clarify who the campaign is for and what action matters.

02

Map the journey

Connect content to awareness, evaluation and inquiry.

03

Create & launch

Produce the agreed assets and campaign activity.

04

Review performance

Use results to improve content, targeting and next steps.

Before we start

Do we need to be on every platform?

No. Channel selection follows your audience, offer, budget and available content. The plan can combine organic content with relevant Meta, TikTok or Google Ads activity.

Is advertising spend included?

Media spend is agreed separately from the service scope. Before launch, we define the campaign work, creative requirements, tracking and budget responsibilities.

Working together in Morocco and internationally

Tell us your target market, current setup and preferred way of working. We’ll confirm the deliverables, required inputs and responsibilities before the project begins.

Identify the gaps in your marketing performance.

If content is taking time without bringing the right enquiries, or advertising spend is difficult to justify, let’s look at the whole journey. We’ll help you sharpen the offer, choose the channels that fit, create the right messages and improve what happens after the click. Bring your goals and current activity; we’ll shape an actionable campaign plan and review what it delivers for your business.